Curcumin sales have increased to $163 million in 2015 from just $15 million in
2005. Why the increase? Consider this :
Curcumin is gaining a well deserved reputation as the king of natural anti inflammatory ingredients. While doctors are heavily backing the science behind how inflammation negatively effects every function in the human body, its easy to see why consumers are gravitating towards a natural remedy to fight against it.
Let’s explore ALL of the benefits associated with Curcumin:
- Anti Inflammatory Properties
- High Antioxidant Content
- Cognitive Clarity
- Improved Liver Function
- Supports Healthy Serum Triglyceride Levels
While there are a host of benefits that stem from including Curcumin in your diet, there are also some outlying challenges associated with this mega nutrient.
Turmeric vs Curcumin
Used synonymously, what is the real difference between these two associated names? Simply put, Turmeric is what Curcumin is derived from, but Curcumin is where the action is. Turmeric contains 3-5% Curcumin, which means if you wanted to get enough Curcumin in your diet to reap its beneficial factors, well, let’s just say it would be difficult to ingest. What’s the difficulty you ask? Educating the consumer on what the difference is and why Curcumin content is vitally important.
Molecule Size
Notably, the Curcumin molecule is large in size and makes it tricky for the body to adequately absorb. Fortunately, raw material suppliers have seized the opportunity to pursue the science of bridging this absorption gap. 
Trademark material like C3 Complex and Reduct have done the homework and positioned themselves with the science to allow for better absorption and therefore a superior material. Bio availability is not a concern if you use the right ingredients.
Dumbing Down
Consumers have become wise to the proprietary blend sham that brands place on their labels. What once was used to protect formulary uniqueness is now considered to be hiding the truth. Consumers are demanding transparency from the brands they use. Many brands are combining turmeric powder with some Curcumin and claiming a higher milligram blend because of that. While this is a legal form of labeling, its become a poor indicator with the masses looking for a quality product.
Final Analysis
Curcumin is the key and growth is the road ahead. Estimated product sales for 2018 come in at $400 million dollars! In the age of social media and transparency, its vital to offer a beneficial ingredient in a dosage size that is effective. Products that fit this mold will get people talking and create brand loyalty for years to come!
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The ultimate symbol of quality for manufacturers of dietary supplements is their possession of a GMP (Good Manufacturing Practices) certification. This certification ensures that the products produced by a manufacturer meet specific requirements for identity, strength, quality, and purity. FDA regulates these industries to ensure cGMPs are being followed by using 21 CFR part 111 as it relates to the production of dietary supplements. It should be obvious when a company has this certification because they will brag about it, while those manufacturers that do not possess a GMP certification will avoid the mention of it.
The time it takes from the date you place your order until the time you receive it is your lead time. These times can vary significantly from one manufacturer to the next. Typical lead times fall in the range of 8 to 12 weeks, some longer. So many factors can come into play with regards to the length of time it takes to produce your formula, for example: raw materials supplier lead times, bottling components availability, label printing, raw material laboratory testing, etc. While this is an important factor to consider when choosing who you are going to trust to make your formula, it is not as important as the manufacturer being accurate when it comes to the lead times they advertise. A lot of manufacturers try to lure in customers with promises of shorter lead times, once they have your deposit you are stuck! Ask a manufacturer what percentage of their orders are actually produced within the lead times they advertise, if they cannot tell you right away what that figure is, they may be leading you down a path you would prefer not to travel.
The almighty dollar! A penny saved is a penny earned… but is it really? Getting a good deal on the production of your formula is important, but you may be sacrificing a lot to save a few cents.
As increasing regulations are the tone of the day, some companies have shied away from doing lower minimums because of the expense involved. Whether your order is 100 bottles or 100,000 bottles a lot of the expenses remain fixed. That obviously benefits a larger production run because those costs can be deferred over more units produced. For example, say it costs $1,000 to perform a lab test for an herb in your formula. That cost spread over a 100 bottle order adds $10/bottle! While the same test on a 100,000 bottle order only adds $0.01/bottle. Keep this in mind when talking to manufacturers. You shouldn’t expect to make money on a small production run. Breaking even or even losing money is the norm to start. This is why its vital to make sure you select a company that has other valuable qualities to offer when it comes time for you to reorder!