Curcumin sales have increased to $163 million in 2015 from just $15 million in
2005. Why the increase? Consider this :
Curcumin is gaining a well deserved reputation as the king of natural anti inflammatory ingredients. While doctors are heavily backing the science behind how inflammation negatively effects every function in the human body, its easy to see why consumers are gravitating towards a natural remedy to fight against it.
Let’s explore ALL of the benefits associated with Curcumin:
- Anti Inflammatory Properties
- High Antioxidant Content
- Cognitive Clarity
- Improved Liver Function
- Supports Healthy Serum Triglyceride Levels
While there are a host of benefits that stem from including Curcumin in your diet, there are also some outlying challenges associated with this mega nutrient.
Turmeric vs Curcumin
Used synonymously, what is the real difference between these two associated names? Simply put, Turmeric is what Curcumin is derived from, but Curcumin is where the action is. Turmeric contains 3-5% Curcumin, which means if you wanted to get enough Curcumin in your diet to reap its beneficial factors, well, let’s just say it would be difficult to ingest. What’s the difficulty you ask? Educating the consumer on what the difference is and why Curcumin content is vitally important.
Notably, the Curcumin molecule is large in size and makes it tricky for the body to adequately absorb. Fortunately, raw material suppliers have seized the opportunity to pursue the science of bridging this absorption gap. Trademark material like C3 Complex and Reduct have done the homework and positioned themselves with the science to allow for better absorption and therefore a superior material. Bio availability is not a concern if you use the right ingredients.
Consumers have become wise to the proprietary blend sham that brands place on their labels. What once was used to protect formulary uniqueness is now considered to be hiding the truth. Consumers are demanding transparency from the brands they use. Many brands are combining turmeric powder with some Curcumin and claiming a higher milligram blend because of that. While this is a legal form of labeling, its become a poor indicator with the masses looking for a quality product.
Curcumin is the key and growth is the road ahead. Estimated product sales for 2018 come in at $400 million dollars! In the age of social media and transparency, its vital to offer a beneficial ingredient in a dosage size that is effective. Products that fit this mold will get people talking and create brand loyalty for years to come!